Where the Journey Began
For seventeen years working in Corporate Social Responsibility for a multinational corporation, I had the chance to travel across Vietnam, from the northern mountains through the central highlands to the southern forests. In every village I stopped by, the local people told me old remedies and showed me strange plants.
Some had tiny leaves used to bathe newborns, some had roots soaked in rice wine to keep the body warm during winter, and some wild flowers, when brewed into tea, could calm the mind and bring restful sleep. There were also fruits and traditional medicines I had never known before, yet they were deeply woven into the daily lives of the communities.
Those experiences made me realize that Vietnam’s nature is a treasure still lying dormant.
When I stepped out into the world, from Thailand and India to Europe, I saw a different reality. In Bangkok or New Delhi, local markets overflowed with native herbal products. In European supermarkets, the shelves were filled with herbal teas, nutritional powders, essential oils, and plant-based supplements, all branded, respected, and made an integral part of everyday life.
I asked myself why the treasure of Vietnam’s forests has not yet been awakened and appreciated in the right way.
Bringing the Forests Back to Life
2016
In 2016, I decided to begin a journey to conserve and develop medicinal plant species. Together with local communities, we built gardens stretching from North to South, planting good seeds in the regions with soil and climate most suitable for each species.
2018
We chose sustainable cultivation with no chemicals and no harm to the soil or water to preserve the purity of nature while providing stable livelihoods for local people.
2021
Throughout this journey, I came to realize even more deeply that every plant is like a silent hero of the forest. Tiny seeds contain the energy of life, resilient roots draw nutrients from deep within the earth, and fragile leaves hold the power to purify and heal.
NOW
We honor those original values while also unlocking hidden layers of potential through careful selection, research, and development so that every product carries the heritage of the forest and meets the health needs of the modern world.
“Hand” symbolizes the human touch that plants, nurtures, and cares.
“Forest” represents the lush green world that holds abundant life and nourishment.
